Corona, CA (June 4, 2018) – STEEL-IT® brand coatings, which provide superior protection from corrosion, abrasion, impact, salt, and other harsh conditions, is joining Team Lucas for 2018 to demonstrate their product durability under some of the toughest racing conditions on the planet. STEEL-IT will have a major presence in the Lucas Oil Off Road Racing Series (LOORRS), the LOORRS Regional series, the Lucas Late Model Dirt Series and the Lucas Oil Pro Pulling League.
For LOORRS, STEEL-IT is title sponsoring Christopher Polvoorde, Lucas's 2017 Rookie of the Year in the Pro Lite class. For the LOORRS Regional Series, STEEL-IT is the title sponsor of the Production 1000 Class. STEEL-IT is also the Official Sponsor of the Late Model Dirt Series and is lending its name to the STEEL-IT Total Laps Led Award at each race.
In the Lucas Oil Pro Pulling Champions League, STEEL-IT is sponsoring "Dirtslinger" a Super Modified Tractor based out of Weldon, Illinois and piloted by multi-time champion Bill Leischner.
"We became aware of STEEL-IT's use in off-road recently," said Michael Faigen, President & CEO of Stainless Steel Coatings, Inc. "When I went to big desert races in late 2016 and saw so many of the trucks using STEEL-IT, it was clear that we had to replace word-of-mouth marketing with a heavy push to get the news out faster to a much wider audience. Working together with Team Lucas makes perfect sense for us given the many outstanding options they have to help us reach a multitude of people who would benefit by using STEEL-IT."
STEEL-IT brand coatings which are applied just like paint, are a line of specialty coatings chemically engineered to protect metal from corrosion, which weakens and can ultimately destroy it. STEEL-IT brand coatings contain an abundance of high-grade 316L stainless steel micro flakes. The flakes form a densely packed wall of pure stainless steel near the surface of the coating creating a barrier practically impervious to corrosive elements.
In off-road applications, STEEL-IT is used to coat chassis, suspensions, arms, and other critical metal parts. Race-car builders and teams especially value STEEL-IT's Polyurethane product because of its weldability. The ability to detect damage beneath the coating and repair cracks and fissures by welding directly on the STEEL-IT coating (without first having to remove the coating), means that teams spend only a few hours to complete post-race tasks that used to take three to four days.
ABOUT THE MAKERS OF STEEL-IT
Stainless Steel Coatings, Inc. began manufacturing and marketing STEEL-IT brand coatings in 1974. It found its first important niche in the Food Processing and Packaging Industry where STEEL-IT Polyurethane and STEEL-IT Epoxy coatings are used to protect food processing machines, conveyors, platforms, and other equipment. STEEL-IT has also found a home among architects and in the construction field where it's used to coat structural steel, window mullions, staircases and other elements. STEEL-IT is also used in diverse one-off applications such as at NASA and SpaceX. Currently, the company is experiencing a renaissance resulting from the extremely positive reception it's finding in the off-road market and vehicle market more generally.
ABOUT TEAM LUCAS
Team Lucas creates an alliance between Lucas Oil Products Inc. and select marketing partners that enhances brand awareness, maximizes television event coverage and heightens live, family-friendly event experiences. Team Lucas' fan and media exposure includes the Lucas Oil Off Road Racing Series, Lucas Oil Pro Pulling League, Lucas Oil Modified Series, Lucas Oil Late Model Dirt Series, Lucas Oil American Sprint Car Series, Lucas Oil Drag Boat Series as well as Lucas Oil Speedway and Lucas Oil Stadium, home of the Indianapolis Colts of the NFL.