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Opening Round Sponsorship Highlights Return of OPTIMA Batteries and K&N Filters to Lucas Oil Off Road Racing Series

Thursday, March 5, 2020
OPTIMA Batteries SoCal Shootout Presented by K&N Filters Kicks Off 2020

CORONA, Calif. (March 5, 2020) – As two of the storied brands in the world of off road racing, it’s fitting that the return of both OPTIMA Batteries and K&N Filters as major sponsors of the Lucas Oil Off Road Racing Series Presented by GEICO is highlighted by title and presenting sponsorship of the series’ opening round. In a matter of days, on March 14-15, the 2020 season will kick off from the sport’s epicenter of Southern California, where legendary Glen Helen Raceway will host two days of high flying action with the OPTIMA Batteries SoCal Shootout Presented by K&N Filters.

Innovation has been the driving factor behind OPTIMA Batteries since its inception nearly 50 years ago, and the brand has continued to revolutionize the marketplace with its relentless pursuit of new technologies that maximize both durability and efficiency. In addition to serving as title sponsor of the SoCal Shootout, the highly regarded brand will continue to lend its name to all four Pro Class Fast Lap Awards for 2020.

In the world of off road, there may not be a brand more synonymous with this form of racing than K&N Filters. More than 50 years ago, during the bustling early era of off road racing in Southern California, this homegrown brand emerged with a groundbreaking concept that changed the course of the sport forever. For more than five decades, K&N has remained at the heart of the industry, further expanding its motorsports footprint over that span. The storied brand is an original partner of the Lucas Oil Off Road Racing Series and will once again serve as title sponsor of the Protection Trucks that help ensure the safety of drivers and fans alike throughout every round of the 2020 season.

The Lucas Oil Off Road Racing Series has a number of exciting changes planned for 2020. Join OPTIMA and K&N at Glen Helen Raceway to kick off an exciting season complete with two additional rounds of racing, new track configurations, lower admission prices, and an upgraded midway experience. If you can’t make it to the track, all 11 rounds and the Lucas Oil Challenge Cup will be showcased LIVE on Lucas Oil Racing TV

Lucas Oil Off Road Racing Series fans are in store for an exciting 2020 season.
Photo: Lucas Oil Off Road Racing Series